The way people search online has changed. Meet PennBot.

Posted by: Josh Millard
15.07.2026

When was the last time you Googled something? Chances are you didn’t click a website link. Google’s AI search served you an answer at the top of the page, you read it, and off you went.

The way people search for their answers online has now changed. Rather than searching through multiple websites and essentially doing the “homework” ourselves, we’re much more in-tune with asking a question, and receiving an immediate answer. ChatGPT, Google’s AI overviews, voice assistants; they’re all trained and conditioned us to expect an instant, straight response.

Someone might come across your website and they’re met with the “old” user experience. Filtering through the menus, skilling through often irrelevant content just to get to the information they need. And if they don’t have an answer to their question, they’ll fill out your contact form, which will be answered by one of your busy team members or yourself, in a couple of days time. By that time, they might have found someone else.

This is exactly why we built PennBot.

 

What is PennBot?

PennBot is an AI chatbot that sits on your website and answers your visitors’ questions in real time. No hanging around waiting for a generic response; instead, a carefully considered response based on your company’s offerings, values and ethos.

Traditional chat bots feed back automatic responses that have been pre-written and scripted. This experience often leaves the customer frustrated as they haven’t had their response answered. PennBot responds back with specific answers to specific questions, making the customer feel hand-held through the process of understanding your company. It nudges the customer towards what ever you want them to do next, whether that be getting in touch, adding an item to their cart, or to get a quote.

PennBot works on brochure sites and ecommerce sites alike. If you’re looking for more enquiries, PennBot handles the questions that stand between a visitor and the contact form. If it exists to sell your items, PennBot acts as your shop assistant who never clocks off.

See for yourself

We’ve been using PennBot on our own website, handholding customers who are interested in our graphic design services. With PennBot, the proof is in the pudding. Click the link below and test it out for yourself. Don’t be shy; ask it what ever you want.

 

This is the experience your visitors could be getting for themselves.

Built around your Company

The beauty of PennBot is that it’s not a one-size-fits-all tool. You decide how much information it knows about your company. You decide how it talks to people, how calm or assertive it responds. Where it sends people.

Your company’s ethos is informal and chatty? Not a problem. More straight-laced and professional? Absolutely. You set the tone, and give it a clear call to action so every conversation points visitors to somewhere useful. It’s a permanent, front-facing, 24/7 member of staff that never gets tired.

Improve your website conversions today

We’re rolling PennBot out to our clients right now, and we’d love for you to try it. In fact, we’re certain that it create a massively positive impact to you and your site visitors.

Have a chat with it on our homepage first, and try it out for yourself. Then have a chat with us about integrating it onto your own website, tailored to you and your business.

In fact, just ask Pennbot today to get started…