/ WORK / Kitfinder

An online platform for buying new and secondhand shooting kit.

  • Brand Strategy
  • Experience Strategy
  • Style Guide
  • Ui/Ux Design
  • Website Design/Development

Kitfinder are an online platform for buying new and secondhand shooting kit, creating the ultimate kit-buying experience for hunters and shooters.

The Challenge

Kitfinder started its life as a loose concept. Developed by the team behind Fieldsports Channel, the concept was to allow any user to scan the whole of the UK market in seconds. After hearing the fantastic concept and completely getting behind it, we dived into the opportunity to show how great it could really be, and showcase our expertise in this area.


The most important starting point that really helped scope out the project was wireframing Kitfinder’s functionality, leaving absolutely no stones unturned, and foreseeing potential issues that the client hadn’t even considered. We achieved a simple, easy to use and seamless experience for the end user as a result of our meticulous wireframing process.

A project that Penn Studio took from notepad jots to a fully formed website concept that allows customers to connect with a range of suppliers and buy specific new and used shooting and hunting equipment.

We worked closely with the client and handled everything from wire framing the entire user journey, right through to the design and development of all interfaces including customer screens and dealer process and dashboards.

Aaron Jones - Creative Lead & Project Manager

Kit Finder has now become the preferred choice for thousands of customers, with numerous dealers reaping significant benefits from the system. Many dealers actively engage with customers, aiding them in finding their desired products.

The success of this project speaks for itself, and we invite you to explore our client’s review below.

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