A new bold brand identity, followed up with an impactful, professional, and informative website, showcasing their services and values.
- Brand Strategy
- Experience Strategy
- Illustration & Animation
- Interactive Experience
- Style Guide
- Ui/Ux Design
- Website Design/Development
Forest Group UK comprises of two divisions Forest Safety Products Ltd and Forest Drainage Products Ltd with the synergy between the two being the use of innovative EPS bead technology.
The Challenge
Forest Group came to us with a problem plenty of growing companies hit eventually; their brand had aged and looked outdated. What used to do the job now looked tired next to sharper, louder competitors, and it didn’t really say what Forest Group do.
They wanted to stand out. They wanted a brand identity that conveyed their business at first glance, separating and elevating theirselves from the competition, with their specialist unique product offering.
Solutions
We rebuilt the identity from the ground up, starting with the mark itself. It had a clear job: show what Forest Group are about without needing a paragraph to explain it, and hold up wherever it lands, on a hard hat, a brochure or a phone screen. Then we carried that look across the whole family, so Gully Guard, Polybed, Filter Barrier and Filter Feeder all feel related without losing what makes each one its own thing.
Once the brand identity was established, we moved onto the website. Drainage and filtration is not, on paper, the most thrilling subject in the world so we pushed hard in the other direction. We took fairly technical information and made it fun to move through, with playful animation, friendly illustration and a bit of character on every page. Approachable, but never dumbed down, which matters for a company built on serious, independently tested engineering.
A Modern, Professional Identity That Sets the Tone for the Entire Brand.
Every product earns its own identity while still belonging to the group. Bold colour. Clear naming. One consistent mark. So whether someone’s looking at a Soft Landing System or a Filter Barrier, there’s no second-guessing who made it. And since the system was built to grow, the next product just drops straight in.
We crafted a cohesive brand identity for Forest Group, complete with unique sub-brands to represent each product offering.
As part of the rebrand, we developed a flexible brand system that allows Forest Group to clearly differentiate between their product lines while maintaining a strong, unified identity. Each sub-brand has its own visual style and colour palette, tailored to its audience, yet still aligned with the core brand. This approach not only improves clarity for customers but also strengthens the overall brand architecture. The new website showcases these sub-brands seamlessly, making it easy for users to explore the full range of Forest Group’s services.
