WooCommerce & WordPress e-commerce specialists

Your products are complex. Buying them shouldn’t be.

We design and build WooCommerce stores for established businesses with complicated product ranges — flooring, rugs, made-to-measure and beyond. If your website makes people phone up to order, we should talk.

Tell us about your store or ask PennBot anything ↓

Penn Studio — Assistant

Online now

Sound familiar?

Your store works. Until the products get complicated.

Configuration chaos

Sizes, finishes, cut-to-measure pricing — your options don’t fit a standard product page, so customers get lost before the basket.

The phone-order fallback

When the website can’t answer, people ring up or leave. Every order that needs a human costs you margin — or walks to a competitor.

Plateaued conversion

Traffic arrives, baskets stall. The site looks fine, but “fine” isn’t what turns £25k months into £40k months.

Recent work

Stores we’ve built.

Cast Iron Radiator Centre product listing
Cast Iron Radiator Centre product configurator

Cast Iron Radiator Centre

WooCommerce · Product configurator · BTU calculator

Ground Screw Centre homepage
Ground Screw Centre ground screw calculator

Ground Screw Centre

WooCommerce · Ground screw calculator · Trade accounts

Built for complex products

Configurators, calculators & quote builders.

When a product has sizes, finishes, spans and specs, a standard product page isn’t enough. We build the tools that let customers answer their own questions — and buy with confidence.

  • Step-by-step product configurators with live pricing
  • Sizing & requirement calculators (BTU, load, coverage)
  • Results that feed straight into baskets and enquiries
BTU calculator built by Penn Studio

20+ yrs

designing & building online

100%

designed & built in the UK

WooCommerce

is our home turf

£25k+/mo

stores are our sweet spot

Get a quote

Tell us about your store.

A sentence or two is plenty — what you sell, what platform you’re on, and what’s frustrating you. We’ll come back within one working day with honest next steps.

  • No obligation, no hard sell
  • Straight answers from the people who’ll build it
  • Prefer to talk it through? Ask PennBot above, any time

We reply within one working day.

Ready to fly
your flag?

Tell us what you sell and what’s holding the store back. If we’re a fit, we’ll show you exactly how we’d build it better.